By: Wasim Jarrah, ABR, CNE, SRES

Reaching Millennial Buyers

Tags: Newmarket, Newmarket Real Estate, Newmarket Realtor, Looking for a realtor, Newmarket Homes, Newmarket Seller, Aurora, Aurora Realtor, Aurora Real Estate Agent, Aurora Home, Smart Home, Millennials, Wasim, Wasim Jarrah

4 Ways to Make your Home More Millennial-Friendly


With a large population of young buyers directing their attention to Newmarket and surrounding developing areas lately, there are some unique property features that can be sure to capture their interest.
But Wasim, aren’t millennials notorious for being browsers?
By knowing how to market to millennials, sellers can not only invest in specific upgrades, but they can position their homes in an optimal way to appeal to a younger demographic easily converting a browser to a buyer. Here are some tricks you might want to consider that can make your home more millennial-friendly, converting your listing to a “Hot Home” in Newmarket:

1. Open concept
This is a big plus for millennials. Not only do fewer walls make a space feel bigger and brighter, an open floor plan creates multi-purpose use of rooms, an attractive quality for young buyers in particular, according to the 2014 National Association of Realtors. In contrast to sectioning off parts of the home, prospective buyers want to imagine all the different ways a space can be used. By knocking down a wall, the limitation of where the family room was, for instance will now also double as a home office. This will appeal to many young professionals that work from home, while also enhancing the flow of guests for those that enjoy entertaining.

2. Walkability
Young buyers care a lot about location. They rather avoid commuting when possible, so discovering a neighbourhood is walkable is one way to really get their attention. When listing, highlight features that boast the property’s proximity to local restaurants, cafes, grocery stores, and shops. If your property is close to Main Street, Upper Canada Mall, Tom Taylor Trail, Hwy 404, or Davis Drive make sure to mention it! Go online, find out your Walk Score emphasizing nearby running, walking and biking trails, dog parks, and access to YRT or VivaNext bus routes. While this is one of those selling features that can’t be modified or upgraded, it may just be the key to increase a property’s desirability for a millennial.

3. Low-maintenance materials
When deciding on upgrades to either add or enhance your property’s selling features, think hassle-free, turnkey solutions. Young buyers want to spend their leisure time enjoying their home not maintaining it, so you might want to reconsider putting in that pool. Low maintenance, durable materials such as quartz countertops, metal roofing, laminate flooring, and composite decking, are all upgrades with a minimum life-expectancy of 25 years. This assures the buyer that they won’t have to worry about added cost and effort to fix things down the road.

4. Add Smart Features
It’s no surprise to learn that tech-savvy millennials enjoy things that can be controlled with their smart phones. Tech companies have done an excellent job marketing new gadgets and home automation features to millennials, with the allure of simplifying their life. Lights, thermostats, in-floor heating systems, window shades, invisible speakers, home theatre can all be controlled with the simple touch of a smart phone. Adding smart features like these go a long way to enhance a listing and entice younger buyers to consider your property.

But where can I find reliable local businesses to do all these upgrades, Wasim?
Whenever I am asked to source a reputable company or contractor for friends or clients in the community, I often seek referrals from the Newmarket Chamber of Commerce of which Wasim Jarrah-Keller Williams Realty Centres is a proud member of. I can usually depend on the great network of businesses there, and sometimes get to take advantage of member to member discounts that are offered as a benefit of being a member.